Business Model Canvas

This Business Model Canvas was used to evaluate the Canadian Institute of Mining, Metallurgy and Petroleum (CIM), which is the leading technical society of professionals in the Canadian Minerals, Metals, Materials and Energy Industries.  There three main objectives are:

•          to facilitate the exchange of knowledge and technology
•          to foster networking, professional development and fraternity
•         to recognize excellence and outstanding achievements in the minerals industry

CIM is able to fulfill these objectives with the help of a few key partnerships, Mining Companies, Universities, Government Bodies, and Non-profit organizations who operate within the industry. These institutions help drive membership and house the knowledge and expertise that we help facilitate the exchange of. 

The business is held up with three main pillars of activities.  Conferences represent the largest portion of the company’s revenues, and provide people within the industry a lot of opportunities to connect, network, share with one another.  The Publications provide key platforms for the exchange of knowledge and communication within the industry.  Finally, the Membership creates a database of users and information that supports all other initiatives.

CIM’s value proposition comes down to accessibility.  By bringing people within the industry together and providing them a platform where they can share and receive knowledge, and create stronger, broader networks. CIM has created a unique community of professionals and a large knowledge base that help establish the institute as a leader in the global mining industry. 

CIM was established in 1898, and has maintained its relevancy within the Canadian industry ever since.  As we’ve entered into a more globalized state, CIM has begun expanding its territory, opening up branches in West Africa and South America.  It has also developed more international partners as the Canadian mining industry continues to reveal itself as a global leader in many of the most pressing issues faced within the industry.